The possibilities of types of trade marks that can be registered in India are vast. It is possible to register an invented word or any arbitrary dictionary word or words; letters or numerals or any combination thereof; fancy devices and symbols; monograms and combination of colours; marks constituting a 3 dimensional design or even sound marks. However, a lot of entrepreneurs prefer having their establishments or brands identified with their family names. Thus, an important question arises: whether a name can be trade marked? In today's post we will assess as to whether names can be trade marked under the Trade Mark law.