When it comes to trade mark in India and in foreign jurisdictions, we know the value of building and protecting strong brands. The Fast-moving consumer goods (FMCG) industry is one with a plethora of recongnized and established brands. FMCGs have a short shelf life because of high consumer demand (e.g., soft drinks) or because they are perishable (e.g., meat, dairy etc).
These goods are purchased frequently, are consumed rapidly, are priced low, and are sold in large quantities. They also have a high turnover when they’re on the shelf at the store. They are divided into three different categories: durable, nondurable goods, and services. Durable goods have a shelf life of three years or more. On the other hand nondurable goods have a shelf life of less than one year. Fast-moving consumer goods are the largest segment of consumer goods. They fall into the nondurable category, as they are consumed immediately and have a short shelf life.
The FMCG sector is one of the largest sectors with household and personal care accounting for more than 50% of total FMCG sales. Growing awareness, easier access and changing lifestyles have been the key growth drivers for the sector. The urban segment is the largest contributor to the overall revenue generated by the FMCG sector. Semi-urban and rural segments are also growing at a rapid pace. In fact FMCG products account for 50% of the total rural spending. Because fast-moving consumer goods have such a high turnover rate, the market is not only very large, it is also very competitive. FMCG companies need to focus their efforts on marketing fast-moving consumer goods to entice and attract consumers to buy their products.
Trade Mark registration in India and other jurisdictions
In this competitive industry, we provide comprehensive intellectual property solutions to the growers and makers of various products like soaps and shampoos, biscuits and cookies, coffee and tea, energy drinks, baked goods, candy and confections, fruits and vegetables, dairy products, nutritional extracts and nutraceutical supplement bars, drinks and shakes, bottled water, etc. We provide services to our clients in obtaining patents and trade mark registrations in India and in foreign jurisdictions, applying for design registrations, provide infringement and validity opinions with regard to patents and designs, develop and protect trade dress rights, copyrights, domain name registrations and acquisitions; and implement brand licensing.
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