Social Media Coordinator
Digital Strategy and Content
Mehak Losalka manages the digital marketing and online presence of VNA Partners, with responsibility spanning website optimisation, search visibility, content strategy, and social media execution. Her role covers the full digital ecosystem of the firm, ensuring that every online touchpoint, from the website to thought-leadership content, aligns with the firm’s positioning and practice strengths.
She oversees the firm’s website structure and content, working on SEO, keyword mapping, practice-area pages, and on-page optimisation to improve visibility and usability. Alongside this, she leads content planning and execution across LinkedIn, Instagram, X (Twitter), Substack, and the firm’s newsletter, translating legal developments into engaging digital communication.
With a legal background and hands-on experience in digital marketing, Mehak bridges the gap between legal expertise and effective online communication. She works closely with partners and associates to ensure that content remains technically accurate while being accessible to clients, founders, and industry stakeholders.
Core Responsibilities
- Managing the firm’s end-to-end digital marketing strategy
- Website optimisation across WordPress including SEO and content structure
- Keyword research and mapping for practice-area and service pages
- Drafting and refining website copy, legal explainers, and service content
- Planning and executing social media strategy across LinkedIn, Instagram, X, and Substack
- Designing digital assets, presentations, brochures, and social templates
- Curating and managing the firm’s newsletter and long-form content
- Ensuring consistency of tone, accuracy, and branding across all digital platforms
Digital Focus Areas
- Law firm SEO and website optimisation
- Content strategy for professional services
- Legal thought leadership and explainer content
- Brand positioning in the legal sector
- Integrated social and web strategy